04/02/2010 - Magirus becomes first Cisco Specialty Data Center Distributor in Europe & launches Data Center Division

Cisco and Magirus Announce European Distribution Agreement • Cisco’s data center strategy provides tremendous growth offering for channel partners • Magirus focus on developing and recruiting new data center resellers • Planned additional 20% boost to Magirus revenues • Investment in Data Center Assembly Facility in Strasbourg

04/02/2010 - Magirus becomes first Cisco Specialty Data Center Distributor in Europe & launches Data Center Division

STUTTGART, GERMANY – Magirus, a leading European IT solutions provider, has today announced that it has become Cisco’s first Specialty Data Center Distributor in Western Europe. At the same time it has announced the creation of a Data Center Division. Also, it plans to focus on developing and recruiting more resellers and expects to boost revenues by an additional 20% within the next two years.
The new European Data Center Division, which complements Magirus’ existing Secure Networking Division, will help Magirus and Cisco resellers to exploit the advantages of the ‘unified data center.’ This involves converging network centric server technologies with virtualisation and storage, to create a unified offering.
By creating the new Division, Magirus aims to provide greater choice to existing resellers as well as a migration path to unified data center technologies. These will form the basis of future data center and private cloud deployments. Advantages to end users include: lower capital outlays; simplified management; increased energy efficiency; and reduced operating costs.

Cisco Speciality Data Center Distributor
The new specialty distribution agreement will be mutually beneficial for Cisco and Magirus. It gives Cisco access to a leading European distributor with established strengths in virtualisation and storage: elements considered vital to Cisco’s unified data center strategy. At the same time, Magirus will benefit from Cisco’s converged networking and data center technology portfolio that will help enable it to attract new resellers and present new sales opportunities.
Thierry Drilhon, vice-president for Worldwide Channels, European markets at Cisco , said, “We selected Magirus due to its strengths in virtualisation and storage, its European reach, and its proven track record in data center and highly secure networking. Magirus offers sophisticated consultancy, training and services skills that are needed to equip partners to reap the benefits of the transition to the virtualised data center. Magirus was the natural choice for us.”
As a Cisco Data Center Speciality Distributor, Magirus will strengthen further its data center channel by attracting Cisco resellers and new resellers to its established base of more than 6,000 channel partners. In addition Magirus will evolve its sales force – currently operating in specialist centres of expertise for virtualisation, storage and secure networking – to sell the complete unified data center offering.
Also, Magirus will augment its European Technology Logistics Centre in Strasbourg, France to provide a tailored data center assembly facility, including design, configuration, and assembly for resellers. This will be the only one of its kind in Europe where resellers can stage and configure unified data center solutions prior to shipment.
Magirus has built up ‘eco-systems’ of virtualisation, storage, and secure networking vendors and offers a comprehensive portfolio in Europe, including training and professional services. This combination of skills will be key to helping resellers and their customers implement and benefit from the strategic advantages of new virtual data center technologies.
Christian Magirus, executive vice-president & COO at Magirus said, “This strategic relationship is an extension of our existing strategy to help resellers and their customers gain competitive advantage by embracing emerging technologies. We want to de-risk entry to these markets and provide end-customers with more choice.” He added, “We now offer a total data center capability to assist resellers and their customers to evolve from capital-intensive, premise based data centers to hybrid models involving a combination of physical, virtualised and private cloud computing. Eventually this will extend to external cloud solutions where computing becomes a utility.”

Data Center Focus
Under the new distribution agreement, Magirus is authorised to distribute Cisco’s entire portfolio in all countries of the European Economic Area, including: Austria; Belgium; Denmark; France; Germany; Ireland; Italy; Luxembourg; the Netherlands; Portugal; Spain; Sweden; Switzerland and the UK.
Although Magirus will offer access to the entire portfolio, the focus of the distribution agreement will be Cisco’s data center products and in particular:

• Cisco Nexus range of switches, which unify both LAN and SAN connectivity in the data center.
• Cisco Unified Computing System (UCS) range of blade and rack-mounted servers that are optimised for virtual environments in the data center.
• Cisco Application Networking Services (ANS) including: Wide Area Application Services (WAAS) and Application Control Engine (ACE) products that accelerate end-point access in the data center.
• Cisco Multilayer Director Switches (MDS), which bridge traditional SANs and unified Nexus switches for migration to unified data centers.

About Magirus
The Magirus group is a leading European supplier of IT solutions. The company’s distribution business is focussed on addressing current trends in the IT sector, enabling business partners to take new technologies to market successfully. As a result, Magirus delivers high-quality software and systems encompassing: data center, virtualisation, storage, secure networking and Open Source. With its professional services portfolio and knowledge of the IT sector, Magirus is able to support business partners and their end-customers in the planning and implementation of IT projects. Its services span demand generation, pre-sales, consultancy, training, certification, implementation, as well as first- and second-tier support from its pan-European, multi-lingual Support Centre in Strasbourg.

The privately owned company, based in Stuttgart, was established in 1981 and now employs more than 370 people throughout Europe and the Middle East. More information is available at http://www.magirus.com.


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Christian Magirus, Executive Vice President & COO, Magirus


Thierry Drilhon, Vice President Worldwide Channels, European Markets, Cisco